Adidas Net Worth

Net Worth:	$64.9 Billion
Company:	Adidas

What is Adidas’s net worth? How does Adidas make its money? Below is the current net worth of Adidas and how Adidas makes its money.

What is Adidas’s Net Worth?

Adidas is a German multinational corporation that has a net worth of $64.9 Billion. It was founded and maintains its main office in Herzogenaurach, Bavaria, where it also manufactures footwear, clothing, and accessories.

It is the second-largest manufacturer globally, after Nike, and the biggest producer of sportswear in Europe.

It serves as the holding company for the Adidas Group, which owns 8.33% of Bayern München, and the Austrian fitness technology start-up Runtastic. Adidas reported €21.915 billion in revenue for the year 2018.

The business was founded by Adolf Dassler in his mother’s home, where he finally persuaded his elder brother Rudolf to join him. Gebrüder Dassler Schuhfabrik was the company’s original name (“Dassler Brothers Shoe Factory”).

Dassler helped in the creation of spiked running shoes (spikes) for a variety of sports. He shifted from using hefty metal spikes to canvas and rubber ones in the past to increase the quality of spiked athletic footwear.

At the 1936 Summer Olympics, Jesse Owens of the United States was persuaded to use Dassler’s personalized spikes.

Adolf founded Adidas in 1949 while Rudolf founded Puma, which later became a corporate adversary of Adidas, as a result of a breakdown in the brothers’ relationship. Adidas’ three stripes serve as its trademark and are featured on its apparel and footwear as a marketing strategy.

Adidas was known as “The three stripes corporation” because it was so successful when Dassler referred to it as purchasing the trademark from the Finnish sports company Karhu Sports in 1952 for the equivalent of $1,600 and two whiskey bottles.

Some Of The Company Product Portfolio Include:

• Footwear
• Apparel
• Accessories such as bags, sunglasses, fitness equipment, and balls.

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